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NDR Benchmarks

Net Dollar Retention Benchmarks

Net Dollar Retention (NDR) is the success metric of choice for high-performing customer success teams. Use this calculator to help you figure out what yours is!

To see where you fit in this list, use our net dollar retention calculator to quickly figure out whether or not your customer success team is growing!

What does the NDR benchmark table tell me?

The below table is a list of a number of high-growth companies and their respective net dollar retention rates. These figures have been collected from the IPO documents and are correct from the time at which they went public. Whilst these companies typically lean more towards enterprise customers, this data is universally helpful as it demonstrates what a high-performing customer success function looks like.

Many of these companies use a different term to denote NDR. Whilst this may seem irrelevant, it's helpful to see how this concept has been socialised within these companies.

Company

NDR %

Term Used

Industry

Alteryx

135%

Dollar-Based Net Revenue Retention Rate

Analytics

AppDynamics

127%

Dollar- Based Net Retention Rate

Developer Tools

AppFolio

131%

Dollar-based Net expansion rate

Real Estate

Appian

117%

Subscription Revenue Retention Rate

Automation

Apptio

~100%

Net subscription dollar retention rate

Financial

Atlassian

>100%

Net Expansion Rate

Developer Tools

BlackLine

118%

Dollar-based net revenue retention rate

Financial

Box

130%

Retention Rate

Workplace Tools

Cloudera

143%

Net Expansion Rate

Cloud Storage

CornerstoneOnDemand

96%

Annual dollar retention rate

HR

Cvent

97%

Annual dollar retention rate

Events

Demandware

>100%

Subscription dollar retention rate

eCommerce

Eloqua

>100%

Net Dollar Retention Rate

Marketing

ExactTarget

110%

Subscription revenue renewal rate

Marketing

Five9

100%

Dollar-based retention rate

Support

Hubspot

90%

Subscription revenue retention rate

Marketing

Instructure

>100%

Net revenue retention rate

Learning

LogMeIn

~80%

Dollar-weighted average renewal rate

Support

Marketo

~100%

Subscription dollar retention rate

Marketing

Mindbody

109%

Dollar-based net expansion rate

Leisure

MongoDB

128%

Net ARR expansion rate

Developer Tools

MuleSoft

117%

Dollar-based Net retention rate

Developer Tools

New Relic

115%

Dollar-based net expansion rate

Developer Tools

Okta

124%

Dollar-based retention rate

Workplace Tools

Paycom

92%

Revenue retention rate

HR

Paylocity

>92%

Annual revenue retention rate

HR

Q2

128%

Revenue retention rate

Financial

Rally

127%

Renewal rate

Developer Tools

Responsys

100%

Subscription dollar retention rate

Marketing

SendGrid

117%

Subscription net dollar retention rate

Communication

ServiceNow

128%

Subscription renewal rate + Upsells

Automation

Shopify

101%

Monthly billing retention rate

eCommerce

Talend

123%

Dollar-based net expansion rate

Analytics

Twilio

170%

Dollar-based net expansion rate

Communication

Veeva

187%

Annual subscription revenue retention rate

Life Sciences

Workiva

108%

Subscription and support revenue retention rate

Financial

Yext

119%

Dollar- based net retention rate

Marketing

Zendesk

123%

Dollar-based net expansion rate

Support

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whomso lets you create custom microsites for prospects and customers, all from within HubSpot. Add engaging and interactive content to get deals closed faster and make onboarding smoother.

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whomso lets you create custom microsites for prospects and customers, all from within HubSpot. Add engaging and interactive content to get deals closed faster and make onboarding smoother.

Company

NDR %

Term Used

Alteryx

135%

Dollar-Based Net Revenue Retention Rate

AppDynamics

127%

Dollar- Based Net Retention Rate

AppFolio

131%

Dollar-based Net expansion rate

Appian

117%

Subscription Revenue Retention Rate

Apptio

~100%

Net subscription dollar retention rate

Atlassian

>100%

Net Expansion Rate

BlackLine

118%

Dollar-based net revenue retention rate

Box

130%

Retention Rate

Cloudera

143%

Net Expansion Rate

CornerstoneOnDemand

96%

Annual dollar retention rate

Cvent

97%

Annual dollar retention rate

Demandware

>100%

Subscription dollar retention rate

Eloqua

>100%

Net Dollar Retention Rate

ExactTarget

110%

Subscription revenue renewal rate

Five9

100%

Dollar-based retention rate

Hubspot

90%

Subscription revenue retention rate

Instructure

>100%

Net revenue retention rate

LogMeIn

~80%

Dollar-weighted average renewal rate

Marketo

~100%

Subscription dollar retention rate

Mindbody

109%

Dollar-based net expansion rate

MongoDB

128%

Net ARR expansion rate

MuleSoft

117%

Dollar-based Net retention rate

New Relic

115%

Dollar-based net expansion rate

Okta

124%

Dollar-based retention rate

Paycom

92%

Revenue retention rate

Paylocity

>92%

Annual revenue retention rate

Q2

128%

Revenue retention rate

Rally

127%

Renewal rate

Responsys

100%

Subscription dollar retention rate

SendGrid

117%

Subscription net dollar retention rate

ServiceNow

128%

Subscription renewal rate + Upsells

Shopify

101%

Monthly billing retention rate

Talend

123%

Dollar-based net expansion rate

Twilio

170%

Dollar-based net expansion rate

Veeva

187%

Annual subscription revenue retention rate

Workiva

108%

Subscription and support revenue retention rate

Yext

119%

Dollar- based net retention rate

Zendesk

123%

Dollar-based net expansion rate

What is Net Dollar Retention?

NDR examines the health of your existing customer base. However, instead of measuring retention through a potentially misleading base like number of accounts, it evaluates performance based on overall revenue value.

NDR takes into account churn (customers who have cancelled), contraction (downgrades or, if you charge based on use, any drops in usage), and expansion (upsells, or increases in usage).

What is the Net Dollar Retention Formula?

Whilst there are a few variations on this (typically, the formula is amended on a company-to-company basis), the NDR formula is:

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whomso ™️

whomso is the fastest and simplest way to improve how prospects and customers work with you.

Copyright ©2024 whomso limited. All rights reserved.

whomso ™️

whomso is the fastest and simplest way to improve how prospects and customers work with you.

Copyright ©2024 whomso limited. All rights reserved.

whomso ™️

whomso is the fastest and simplest way to improve how prospects and customers work with you.

Copyright ©2024 whomso limited. All rights reserved.